The ups and downs of Axios coverage

I like to think I’m pretty up-to-date on current events but before January, I never heard of Axios. That was until I was assigned to follow them for the spring semester. When I looked more into the website and news articles, I had a better understanding on what they were all about and it made sense why I never heard of them.

First of all, Axios wasn’t founded until 2016, so they are an infant media company. And it seems they haven’t made much of an impact on the younger generation that relies on social media for news. But their content seemed promising.

 

Strengths

1. Visual content is the strong suit of Axios because they have a dedication page to stories told with imagery. Like the one below with a time-lapse gif of deforestation in Brazil.

1524762613397

Source: https://www.axios.com/deforestation-map-brazil-state-rondonia-2209d31e-34ba-4a7f-b125-3b76cd732c8b.html

 

2. The format of the site is user-friendly with little to no advertisements and a plain layout that is easy to navigate for any age. All the categories and links are self-explanatory.

Screenshot 2018-04-26 at 5.53.47 PM

Source: axios.com

 

3. They have a focus on reporting business, politics and technology. These are big topics that appeal to the younger generation that is looking for as much information as they can get.

Screenshot 2018-04-26 at 6.12.24 PM.png

Source: https://www.axios.com/next-great-workplace-challenge-100-year-careers-59d1dd4c-dc8c-4a33-b3b8-22c9336c1462.html

 

Weaknesses

1. The social media presence is almost non-existent. Their Instagram exists but isn’t active, the Twitter page is repetitive with article posts and their Facebook feed looks the same as their website front page.

Screenshot 2018-04-26 at 6.19.01 PM.png

Source: https://www.instagram.com/axios/

Screenshot 2018-04-26 at 11.18.25 PM

Source: https://www.facebook.com/pg/axiosnews/posts/

Screenshot 2018-04-26 at 11.18.16 PM

Source: https://twitter.com/axios

 

2. They take their motto “Smart Brevity” too seriously with some of their website articles less than a page in length.

Screenshot 2018-04-26 at 6.22.03 PMScreenshot 2018-04-26 at 6.22.13 PM

Source: https://www.axios.com/freight-truck-driver-drought-retail-price-increase-cd98a79e-8e36-4b6f-8244-bb4e60129e71.html

 

Final Thoughts

Maybe I’ll check on Axios out of curiosity in the future but as a go-to news service, I think I’ll look elsewhere. I like to be informed on all news but I prefer a more interactive style that Axios doesn’t really offer. I’ve kept an open mind while exploring the site but I’m still not interested to the point that I’d subscribe to any service. My opinion aside, it is helpful to those looking for information that’s been simplified and broken down for you.

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