Axios focused on the advertisements of the year’s biggest event on television and how they are changing. According to the Axios, advertisers choose shorter run times because of the audience’s preference with quick videos found online. But it’s become a trend in the past few years for companies to release longer advertisements during the Super Bowl because of the story lines. Most have gained a lot of momentum online because of the focus on the emotional connection with a product.
A two-minute Super Bowl ad will be released by MassMutual this year to highlight the lives of six people that have influential positions in their communities. Axios’ article explains the reasoning why the company chose to broadcast their advertisement during kickoff as opposed to a commercial break during the game.
Other than the breakdowns of why companies are choosing longer advertisements for the big show, Axios doesn’t have any other pre-coverage for Super Bowl LII.