Super Bowl ads are getting longer this year

Axios focused on the advertisements of the year’s biggest event on television and how they are changing. According to the Axios, advertisers choose shorter run times because of the audience’s preference with quick videos found online. But it’s become a trend in the past few years for companies to release longer advertisements during the Super Bowl because of the story lines. Most have gained a lot of momentum online because of the focus on the emotional connection with a product.

Screenshot 2018-04-29 at 10.48.49 AM



A two-minute Super Bowl ad will be released by MassMutual this year to highlight the lives of six people that have influential positions in their communities. Axios’ article explains the reasoning why the company chose to broadcast their advertisement during kickoff as opposed to a commercial break during the game.

Screenshot 2018-04-29 at 10.55.26 AM



Other than the breakdowns of why companies are choosing longer advertisements for the big show, Axios doesn’t have any other pre-coverage for Super Bowl LII.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s